Imagine a Spotify tiny wearable that was a dedicated music player? Complete with built-in cellular service to work anywhere. Obviously, others have tried this general concept post-iPod ( RIP), and while some attempts have even gotten some buzz, they fail to succeed undoubtedly because of said smartphones. Or almost the opposite? A new Shuffle? Any song in the world, at any time. At the same time, there’s something to be said about devices which don’t do “a million other things” and instead only do one thing. Sure, this makes little sense in a world in which we all have our smartphones on us at all times - smartphones which not only play music, and not only play Spotify music, but do about a million other things. That is, “Car Thing” minus the “car” part. That said, I can’t help but wonder if there’s something far more simple that Spotify could have done in hardware: a newfangled iPod-like device. We all get what they were trying to do with this device, but there are just a lot of better ways to do that, including after-market options. This news, of course, is entirely unsurprising. But it seems that this will be the end of the line for Spotify’s much-discussed move into hardware.
The device was only really launched earlier this year, and it is still being sold as of this story going out, but with big discounts, and it will support those that have been sold. This initiative has unlocked helpful learnings, and we remain focused on the car as an important place for audio.” Existing devices will perform as intended. “Based on several factors, including product demand and supply chain issues, we have decided to stop further production of Car Thing units. The goal of Spotify’s Car Thing exploration was to better understand in-car listening, and bring audio to a wider range of users and vehicles,” a spokesperson told TechCrunch.
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